Unveiling the Magic of ALPS

A journey of Sustainability, Innovation, and Nature

We are pleased to share some unforgettable moments from the official launch of ALPS, our new lifestyle brand that embodies sustainability, olfactory innovation, and a deep connection with nature.

The event took place in the marvelous town of Cortina, nestled in the heart of the Dolomites, at the stunning Rosapetra Spa Resort. This unique location, with its breathtaking landscape, perfectly mirrored the heritage and inspiration of the Vidal family.

Our special guests indulged in three exquisite experiences:

• Luxurious SPA Experience: relaxation and rejuvenation amidst the serene ambiance of the Dolomites.
• Cocktail Masterclass: a delightful session where guests tasted iconic cocktails reimagined with an Alpine twist.
• ALPS Immersive Experience: an exclusive VR experience that transported our guests to the heart of the Alps, allowing them to explore the natural beauty and essence of our brand in a truly immersive way.

The adventure continued the next day with an enchanting trek through the woods. Guided by two expert Alpine guides, we marveled at the majestic beauty of our Alps.

The journey culminated with a gourmet lunch at the foot of the Tofane, featuring delectable dishes crafted by the renowned Michelin-Starred Chef Graziano Prest.

We extend our heartfelt thanks to our friends, customers, journalists and talents for joining us on this immersive journey into pure Alpine wellbeing. Your presence made these two days truly special!

Together, we celebrated the essence of ALPS LIFE PURE SENSATIONS, and we can't wait to continue this journey with all of you!

Special thanks to Studio Nazari Media Relations & Digital PR, Nicola Lamberti and Petra Cola.