ALPS Vibes

ALPS can be a strong elicitor of emotional connection.

Every product is crafted to evoke positive sensations, deliver emotional experiences and elevate your sense of well-being.
The essence of ALPS focuses on a new realm of positive vibes, emotional indulgence, and a heightened state of wellness.

For this reason, ALPS uses the Givaudan Vivascentz™ and Moodscentz ™ technologies which tests the positive impact of fragrances on consumers.

Vivascentz™ technology

Well-being refers to a positive and sustainable state, characterized by psychological, physical, and social states that are distinctively positive. VivaScentz™ is the technology of the well-being. It designs guidelines to create fragrances that enhance Well-being.
Five factors characterize Well-being:
1. Low negativity
2. Posititvity
3. Engagement
4. Mental Vitality
5. Positive Deactivation

Starting from these elements Mavive, in partnership with Givaudan, developed ALPS Eau de Parfume, a fragrance that let the consumers feel good both holistically and ethically.

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Moodscentz™ technology

The MoodScentz™ technology enhances mood based on data mining, offering the consumer the chance to experience different emotions while using ALPS products. This technology is scientifically tested thanks to an optical, non-invasive neuro-imaging capability that allows the measurement of brain tissue concentration changes of oxygenated and deoxygenated hemoglobin following neuronal activation.

ALPS body washes and body lotions use the MoodScentz™ technology.
Thanks to this innovative algorithm the three fragrances, Calm, Joy, and Activate, can lead to positive moods and emotions for the consumers.

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